Reykjavik Food Tour – Supermarket Tour & Lunch at Microbrewery

Reykjavik’s food scene can feel costly and unfamiliar, so this tour takes a smart first step: it begins in an everyday grocery store. You learn what Icelanders buy, where food comes from, and which local products are worth noticing before sitting down to taste prepared dishes.

I like the supermarket stop, because it gives you useful context rather than rushing straight to a restaurant. I also like the private microbrewery lunch, where several Icelandic foods are paired with local craft brews in a small group.

The main consideration is the price. At $123 per person, this is not a quick snack outing. You are paying for a guided introduction to Icelandic food, lunch, beer tastings, and a group limited to 12 people, so it makes the most sense early in your Reykjavik stay.

Key points to know before booking

• The tour starts with an ordinary grocery store: You get a look at Icelandic food shopping on Laugavegur, the city’s main shopping street.
• Lunch takes place in a private microbrewery: The space is reserved for the group, giving the meal a more focused setting.
• You taste several Icelandic dishes: This is useful if you are unsure which local flavors you will enjoy.
• Craft beer is included: Local brews are served as part of the tasting experience.
• The group is capped at 12 people: That is a manageable size for questions and conversation.
• The tour runs from 11 a.m. to about 2 p.m.: It fits neatly into a morning and early afternoon in central Reykjavik.

Why a supermarket is the right place to start

Many food tours begin with a plate and explain the ingredients afterward. This one reverses the order. You first visit a grocery store on Laugavegur, Reykjavik’s main shopping street, then move on to a meal at a microbrewery.

That small change makes the experience more practical. A supermarket shows you food in its normal setting, not just as a restaurant presentation. You can learn about common Icelandic produce, everyday products, and where food in Iceland comes from. For a first visit, that helps turn an unfamiliar food culture into something you can recognize later during your trip.

I especially like this part for visitors who want to shop for snacks or simple meals during their stay. Iceland can be expensive, and a grocery store gives you a better sense of local options than a restaurant menu alone. The tour may also help you decide which items are worth trying on your own.

The stop is located on Laugavegur, so you are already in the heart of Reykjavik. That makes it easy to pair with other sightseeing before or after the tour, though you should keep your schedule open for the full three-hour window.

Do not expect a market visit filled with dramatic scenery or grand food displays. This is an ordinary shop used as a window into daily life. That is the point, and it also explains why this tour suits curious eaters more than people looking only for a restaurant meal.

Tasting Icelandic dishes at a private microbrewery

After the grocery stop, the group heads to a local microbrewery for lunch. The brewery is reserved exclusively for the tour, which gives the meal a more private feel than a standard restaurant booking.

You will try several different Icelandic dishes and flavors rather than committing to one large plate. That is a useful format in Iceland, where some local foods may be unfamiliar or simply not to your taste. Small tastings let you sample broadly and decide what you like without making one expensive menu choice.

The meal is designed as an introduction, not a fine-dining event. The focus is on typical Icelandic food and the chance to understand local flavors through direct tasting. If you like learning by trying, this part gives you the most immediate reward.

The craft beer adds another layer. Complimentary tastings of local brews are included, so you can compare Icelandic beer with the food served at lunch. The tour does not provide a full list of beer styles or dishes in advance, so anyone with strict dietary needs or strong dislikes should ask for details before booking.

The end point is MicroBar Reykjavik at Laugavegur 86. Since the tour finishes in central Reykjavik, you can continue exploring on foot or use public transportation nearby.

What the three-hour schedule feels like

The tour begins at 11 a.m. outside Dill Restaurant, Laugavegur 59, in central Reykjavik. From there, you visit the grocery store and then continue to the microbrewery for lunch and beer tastings.

The advertised duration is about two to three hours, while the itinerary gives three hours for the Reykjavik stop. I would plan around the longer figure. That leaves enough time for questions at the store, a relaxed tasting, and the move between locations without forcing the rest of your day into a tight timetable.

This timing works well for a first full day in Reykjavik. You get an early look at local food, eat lunch during the tour, and still have the afternoon available. It also works well on a day when you do not want to spend hours on a major excursion outside the city.

The walk between stops is not described in detail, so wear shoes suitable for normal city walking. The meeting and ending points are both on Laugavegur, and the area is near public transportation.

The mobile ticket is useful for a simple city activity. Your booking confirmation is issued at the time of reservation, so keep the ticket available on your phone when you meet the group.

Why the group limit matters

The maximum group size is 12 people. That is large enough to create a social atmosphere, but small enough that the food discussion should not feel like a lecture delivered to a crowd.

A small group matters most at the supermarket. You may want to ask where products come from, what is common in Icelandic homes, or what to look for later in the trip. With 12 people or fewer, those questions are easier to fit into the visit.

The private brewery setting also benefits from a limited group. You are not simply entering a busy bar and ordering from a menu. The space is reserved for the tour, so the food and beer tasting can remain the center of attention.

There is no named guide listed for this experience, so I would not book it expecting a particular host. The quality will depend partly on how the guide explains the food and manages the tasting. The format itself gives the guide plenty to work with: a real shop, several dishes, and local beer.

The tour has a current rating of 5 out of 5 from 11 ratings, with 100 percent recommending it. That is a very positive record, though the sample is small. I would treat it as a good sign, not as a guarantee that every person will enjoy every dish or beer.

Is $123 a fair price?

At $123 per person, this is a premium food introduction. The price includes the grocery-store visit, guided food discussion, lunch with several Icelandic dishes, and complimentary local craft-beer tastings.

The value depends on how you use the tour. If you only want a cheap meal, it is not a good bargain. Reykjavik offers simpler ways to eat lunch, and this experience takes up two to three hours.

If you want to understand what you are eating, the calculation changes. You are paying for a small-group guide, the chance to taste several foods, and an introduction to products you might otherwise pass by in a shop. You also avoid ordering one expensive Icelandic dish without knowing if it suits you.

I see the strongest value for first-time visitors who plan to eat independently for several days afterward. The supermarket portion can help you make better choices later, while the lunch gives you a safe setting for trying local flavors.

The price is less compelling if you already know Icelandic food well, have visited Reykjavik before, or mainly want a beer tour. This is not presented as a brewery-production tour, and the main subject is Icelandic food culture.

Who will get the most from this experience?

I would recommend this tour to curious eaters who want a clear introduction without signing up for a full-day food excursion. It suits solo visitors, couples, and small groups who enjoy asking questions and trying several things at once.

It is also a good choice for people who feel unsure about Icelandic cuisine. You do not have to guess what to order from a long menu. The tasting format lets you sample different dishes and learn what you prefer.

Families and mixed-age groups should check the beer component before booking. Craft beer is part of the experience, and the tour is built around tasting local brews with lunch.

This is less suitable for someone who wants a formal cooking class, a long restaurant crawl, or a tour focused on one specific Icelandic specialty. The experience covers food culture broadly, beginning with shopping and ending with a guided meal.

I would also think twice if you have dietary restrictions that require detailed advance planning. The available information does not list substitutions, allergen procedures, or a full menu. Ask the provider before reserving if that information matters to you.

Practical details that shape the day

The starting point is Dill Restaurant, Laugavegur 59, Reykjavik 101. The tour ends at MicroBar Reykjavik, Laugavegur 86, Reykjavik 101. Both addresses are on the same central shopping street, which simplifies the day.

The tour is near public transportation, and most people can participate. No special physical requirements are listed, but the experience includes moving between a grocery store and a microbrewery, so normal city walking is part of the plan.

Book with the weather in mind. The experience requires good weather, and poor conditions can lead to a different date or a full refund. It also requires a minimum number of participants, so the provider may offer another date or experience, or a full refund, if that minimum is not met.

Free cancellation is available until 24 hours before the 11 a.m. start time. Cancel at least a full day ahead for a complete refund. Inside that 24-hour window, changes are not accepted and the amount paid is not refunded.

Those rules are fair but firm. If the tour falls early in your Iceland trip, keep the day before it flexible and do not wait until the last minute to change plans.

What the strongest praise tells you

The most appealing part of this experience is its concept. It treats food as part of daily life, not just something placed on a plate for visitors.

One published account wished the tour had existed on an earlier trip to Iceland and valued the chance to begin in a neighborhood food store. That reaction points to the tour’s main strength: it answers basic questions you may not know to ask, including where Icelandic food comes from and what you are likely to see in local shops.

That practical angle is more useful than a list of dishes alone. Once you understand the grocery store, the restaurant meal makes more sense. You can connect a prepared taste with the products and food habits discussed earlier.

The perfect current rating from 11 ratings also suggests that the format is landing well with its intended audience. Still, the small number means you should focus on the structure rather than assume every dish will become a personal favorite.

Should you book the Reykjavik food tour?

Book it if you want a friendly, compact introduction to Icelandic food and prefer tasting several dishes over choosing one expensive meal. The supermarket visit is the special feature, giving you useful information for the rest of your Iceland trip.

The $123 price is reasonable for a small group with lunch and beer tastings, but not for anyone seeking only a quick bite. Go early in your stay, arrive ready to try unfamiliar flavors, and allow the full three hours.

Skip it if you want a cooking lesson, a long brewery tour, or a detailed menu promised in advance. For curious first-time visitors who want food context as well as lunch, this is one of the more useful ways to get oriented in Reykjavik.

FAQ

Where does the tour start?

The tour starts at Dill Restaurant, Laugavegur 59, 101 Reykjavik, Iceland.

Where does the tour end?

The tour ends at MicroBar Reykjavik, Laugavegur 86, 101 Reykjavik, Iceland.

What time does the tour begin?

The start time is 11 a.m.

How long does the experience last?

The tour lasts approximately two to three hours. The listed Reykjavik itinerary allows three hours.

How many people can join the tour?

The maximum group size is 12 travelers.

Is food and beer included?

The experience includes lunch with several Icelandic dishes and complimentary tastings of local craft brews.

Can I cancel for a full refund?

Yes. You can cancel at least 24 hours before the experience starts for a full refund. Cancellations or changes made within 24 hours are not refunded or accepted.