Review · MEXICO BREWERY TOURS
Puebla: Cholula Craft Beer Tour by Tram
Cholula’s traditional tram gives this short outing a local feel before the beer tasting begins. You ride through the Magical Town, hear about its place in Mexican history, and stop at a craft beer factory plus two more breweries. Along the way, you taste nine different beers and learn how their flavors and textures are shaped.
I like the mix of beer education and sightseeing, since you do not spend the whole two hours inside tasting rooms. I also like the small local touch of three peanut snacks: chili, salted, and Japanese-style. The main limitation is clear: the tour is in Spanish, lunch is not included, and two hours leaves little room for a long visit at the pyramid itself.
Key points to know before booking

- Nine beers in three beer stops: You visit a craft beer factory and two additional breweries, with different styles, flavors, and textures to compare.
- Cholula by traditional tram: The ride adds sightseeing and covers the town as your guide explains its historical importance.
- Great Pyramid views: You get time for photographs of Cholula’s famous pyramid, whose basement is described as the largest in the world.
- Three peanut snacks included: Chili, salted, and Japanese-style peanuts accompany the tastings.
- Spanish-language experience: The live guide conducts the tour in Spanish. Arturo is one guide associated with the experience.
- Good price for a compact outing: At $25 per person, the tram ride, guide, tastings, snacks, and transportation travel insurance make this a useful add-on in Puebla.
Riding the tram from Puebla toward Cholula

The experience begins with a traditional tram ride to Cholula, a town known for its pyramid, churches, and long place in Mexico’s story. Before boarding, exchange your voucher at the Tip Tours ticket counter in front of the Casa del Caballero Aguila. That small step matters, since the voucher is not the final boarding arrangement.
The tram is more than a way to get from one place to another. It gives the tour a sightseeing frame, letting you see parts of Cholula while the guide explains what makes the town important. You will hear about Cholula’s history and the Great Pyramid, then have a chance to take photographs of this unusual monument.
I like this format for a first visit because it saves you from arranging separate transportation and a brewery visit. You get a quick introduction to Cholula before focusing on beer. The tradeoff is pace. With only two hours, this is an overview, not a full day for exploring the town, visiting every church, or touring the pyramid at length.
The tour takes place rain or shine, so bring suitable clothing for the forecast. The supplied information does not specify the tram’s seating arrangement, route length, or group size, so you should not expect a detailed transport schedule when booking. Check the available starting times for the date you want.
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Seeing Cholula’s Great Pyramid

The Great Pyramid is the sightseeing centerpiece of the outing. The guide explains its importance and points out the scale of its basement, described as the largest in the world. That fact gives the stop more meaning than a quick photo break, especially if you know little about Cholula before arriving.
You should be ready with your camera. The tour specifically includes time to take pictures of the pyramid, which makes the tram ride useful for anyone who wants a clear introduction to one of Puebla State’s best-known sights.
Pyramid admission is not included. That means the experience is best understood as a tram-based look at Cholula with photo opportunities, not as a full archaeological visit. If you want to enter the pyramid area or explore its attractions in detail, you will need to arrange and pay for that separately.
This distinction helps explain the low price. You are paying for transportation, guiding, beer tasting, and snacks, not a complete historic-site ticket. If your main goal is to stand inside the pyramid complex for an extended visit, plan another block of time before or after this tour.
Visiting the craft beer factory

The first beer stop is a craft beer factory. Here, you learn how craft beer is produced and why different beers have their own qualities, flavors, and textures. The factory setting should appeal to you if you like knowing how a drink is made rather than simply receiving a glass with no explanation.
The tour does not list the beer styles by name, so you should not book it expecting a fixed menu of lagers, stouts, pale ales, or other specific types. Instead, the value is in trying nine different beers across the factory and two breweries, then comparing what you taste.
A good way to approach the tasting is to pay attention to the guide’s descriptions. Notice how the beers differ in flavor and texture, and think about which ones you prefer. Since the tour is conducted in Spanish, basic Spanish listening skills will help you get more from the explanations. If you do not speak Spanish, the tasting itself remains accessible, but the educational part may be harder to follow.
The included peanuts are a practical match for the beer. You receive chili, salted, and Japanese-style versions, giving you three simple flavor changes between tastings. They are snacks, not a meal, so do not arrive expecting lunch.
Comparing two more breweries

After the factory, the outing continues to two additional breweries. This is the part that gives the tasting its range. Instead of learning about one producer only, you can compare how different local businesses present their beer and explain their work.
The staff at each location are described as eager to discuss their beers and other drinks, as well as the story behind their business. That makes the stops feel more personal than a standard bar tasting. You are not simply handed nine samples. You have a chance to hear why each place considers its drinks special.
The exact order of the factory and breweries may vary, and no individual brewery names are provided. That is worth knowing if you are hoping to research each producer before booking. The experience is built around the general craft beer scene in Cholula rather than a published list of famous brands.
I see this as a strong choice for curious drinkers who enjoy comparison. You can sample several options in one compact outing without committing to full pours at multiple locations. It also gives you a way to find a beer you might want to order later during your time in Puebla.
The short duration keeps the tour manageable, but it also means the tastings may move at a steady pace. If you prefer to linger over every beer or spend a long time talking with brewers, a private or longer brewery visit may suit you better.
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What the $25 price includes

At $25 per person, the tour offers solid value if you want several activities in one booking. The price includes the tram tour, a guide, beer tasting, snacks, and transportation travel insurance. You also get the convenience of moving between the Cholula stops without arranging each part yourself.
The nine-beer tasting is the strongest part of the value. Even modest individual samples can become costly when purchased separately, and this tour bundles them with local transport and an introduction to Cholula. The three peanut snacks add a small but useful extra.
The price does not include other food or drinks, lunch, medical insurance, or admission to the pyramid. Those exclusions are easy to manage, but you should plan for them. Eat beforehand or arrange food afterward, especially if beer on an empty stomach is not a good match for you.
Transportation travel insurance is included, but medical insurance is not. That is a useful distinction. You should not treat the included coverage as a replacement for your own medical travel insurance.
The booking terms are flexible. You can reserve now and pay later, and cancellation is free up to 24 hours before the tour for a full refund. Check the available start times before making plans, since the total duration is two hours.
Who will enjoy this Cholula outing

I would recommend this tour to you if you want a short, organized taste of Cholula without giving up an afternoon. It fits well into a Puebla visit, especially when you want to combine sightseeing with a local food-and-drink experience.
It also suits beer drinkers who like variety. Nine tastings across three locations offer more comparison than a single brewery stop. The explanations about production, qualities, flavors, and textures add useful context for anyone who wants to understand craft beer better.
The tour can work for families as a sightseeing ride, but children under 18 do not taste beer. Adults traveling with children should keep that rule in mind, since the beer portion is a central part of the outing. The included snacks and tram ride still provide something for younger participants, but the experience is designed mainly around adult drinkers.
Spanish is the only listed tour language. If you understand Spanish, you should get the full benefit of the historical and brewing explanations. If you do not, you may still enjoy the tram, scenery, pyramid photographs, and tastings, but language will limit the guided portion.
It is less suitable if you want a detailed archaeological tour, a full meal, or a long, relaxed afternoon at one brewery. It is also not ideal for anyone who cannot drink alcohol or who wants a nonalcoholic-focused itinerary.
Practical details for a smooth visit

Arrive with enough time to exchange your voucher at the Tip Tours ticket counter in front of the Casa del Caballero Aguila. The supplied details do not give a recommended arrival time, so checking your confirmation and allowing a little extra time is sensible.
Dress for the weather because the tour runs rain or shine. The tram ride and movement between stops mean conditions can affect comfort, even though the itinerary continues.
Have a meal before or after the outing. Lunch is not included, and the peanuts are only snacks. If you need a substantial meal, plan it separately rather than counting on the beer stops.
Keep your expectations focused on a compact introduction. The tour gives you Cholula by tram, a look at the Great Pyramid, three beer locations, nine tastings, and a basic lesson in production. It does not promise a long brewery conversation, pyramid admission, or extensive free time.
The strongest guide feedback has centered on service, with Arturo named as an excellent guide and the afternoon described as a distinctive way to visit local breweries. If Arturo leads your departure, you can expect a guide-led experience rather than a simple transfer between drinking stops. Guide assignments can change, so do not assume he will lead every date.
Should you book this Puebla and Cholula beer tour?

Book it if you want an affordable, two-hour introduction to Cholula with a clear local focus. The combination of nine craft beers, three tasting locations, and a traditional tram ride gives you more variety than a basic brewery visit. The pyramid explanation and photo opportunity add a useful sightseeing layer.
Skip it if you need English guiding, a full lunch, pyramid admission, or a slow, detailed archaeological visit. For everyone else, $25 is a sensible price for an easy introduction to Cholula’s beer scene and one of its best-known historic sights. Just eat first, check the Spanish-language format, and remember that the outing runs in all weather.
FAQ

How long does the Cholula craft beer tour last?
The tour lasts two hours.
How much does the tour cost?
The listed price is $25 per person.
How many beers will I taste?
You will taste nine different craft beers.
How many breweries are included?
The experience includes a craft beer factory and two additional breweries.
Is the tour conducted in English?
No. The live tour guide language is Spanish.
Is lunch included?
No. Lunch and other food or drinks not specifically listed are not included. Three types of peanuts are provided as snacks: chili, salted, and Japanese-style.
Can children taste the beer?
No. Children under 18 years old do not taste beer.
Is admission to the Great Pyramid included?
No. Pyramid admission is not included, though the tour provides information about the pyramid and opportunities to take photographs.
Where do I exchange my voucher?
Exchange your voucher at the Tip Tours ticket counter in front of the Casa del Caballero Aguila before the tour begins.
Can I cancel the tour for a refund?
Yes. You can cancel up to 24 hours in advance for a full refund. You can also reserve now and pay later.
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